AI Strategy for Leaders Who Won't Accept Hype
I help C-level executives and business leaders adopt AI with confidence—combining technical depth with business strategy. No vendor agendas. No complexity theatre. Just results.
Luxury brands face a unique challenge: bridging data-driven efficiency with heritage craftsmanship. With deep technical expertise from years teaching Fortune 500 developers, I translate implementation-level knowledge into strategic clarity for leaders navigating AI adoption.
Trusted by luxury brands, ambitious SMEs, and enterprise leaders
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The Hybrid Talent Challenge
Luxury organisations struggle to find leaders who bridge information technology and the nuanced world of brand equity. The tension between data-driven efficiency and heritage craftsmanship isn't just procedural—it's philosophical.
The Problem
Lack of AI-specific expertise, philosophical resistance to change, and no time for teams to upskill while maintaining the relentless pace of collections and client demands.
The Solution
AI Fluency—building shared understanding across leadership, creative, and operations teams. Getting up to speed with AI whilst maintaining brand soul and craftsmanship heritage.
How I Help
I work with luxury brands as a translator—bridging the gap between technical implementation and brand equity. Through coaching and consulting, I help leadership teams build AI fluency without losing the craftsmanship and heritage that defines your brand.
Teaching AI implementation to technical teams
Recognized technical authority in Web & AI
Entrepreneur & strategic advisor
How I Can Help
Two distinct offerings designed for business leaders at different stages of AI adoption—from strategic guidance to hands-on transformation.
Executive AI Coaching
Strategic 1-on-1 guidance for leaders navigating AI adoption. Whether you're at a luxury brand protecting prestige while embracing innovation, or an SME leader seeking competitive advantage, I provide clarity without complexity.
- Strategic AI roadmap tailored to your business
- Technology evaluation and vendor due diligence
- Luxury brand specialisation (balancing AI with prestige)
- Board-level communication frameworks
Business AI Consulting
Rapid experimentation frameworks for organisations ready to move from AI strategy to implementation. From ambitious SMEs to Fortune 500 teams, I help you prove ROI before major investment.
- Rapid experimentation sprints (weeks, not months)
- Use case identification and prioritisation
- Proof-of-concept with measurable outcomes
- Team training and capability building
Why Work With Me
Technical depth. Business outcomes. No vendor agendas.
Deep Technical Expertise
I don't just advise on AI—I understand it at implementation depth. Years of training Fortune 500 engineering teams and keynoting at leading technology conferences globally means I know what's actually possible, what's hype, and what will waste your budget.
Business-First Mindset
Technology serves strategy, not the other way around. I help you identify high-impact opportunities and de-risk adoption through rapid experimentation—proving ROI before major investment.
Unbiased Guidance
No vendor partnerships. No software to sell. Just honest guidance on what actually works for your specific context—whether you're a luxury brand, ambitious SME, or enterprise team.
Ready to Cut Through the AI Hype?
Book a free 30-minute strategy call. No sales pitch—just honest conversation about where AI can (and can't) help your business.
"I'll tell you if AI isn't the right solution. My job is clarity, not complexity."