A new book
Artisanal Intelligence
AI deployed with restraint, judgement, and taste. For luxury leaders and the technologists who serve them.
I. The thesis
Why most AI framing is wrong for luxury
The dominant AI framing right now is mass automation: scale, speed, efficiency, replacement. That story works for software companies, support teams and anyone optimising a cost function. For luxury it's poison.
Craft, scarcity, judgement, and taste are the assets that let a heritage house charge what it charges.
A brand that trades its craft for throughput stops being the brand its clients bought into. A clienteling team that leans on AI to write outreach at volume dilutes the relationships that make the house.
This book develops a different framing, Artisanal Intelligence: AI deployed with restraint, judgement and taste so that it amplifies craft rather than erasing it. That means creative assistants that support artisans, archive digitisation that makes heritage searchable, demand forecasting that preserves scarcity instead of chasing volume, and clienteling tools that support the relationship without replacing the person.
The book argues that luxury needs its own AI playbook, distinct from the software industry's. Luxury doesn't transform. It refines. So the book names specific tools and their trade-offs, and sticks to technologies that will still matter in five years.
II. Who it's for
Two readers in particular
Luxury leaders
Creative directors, brand presidents, heads of clienteling, CRM directors and house CEOs who know their teams will use AI either way, and want to shape how rather than whether. They know they can't ignore AI and are sceptical of the usual framing.
Technologists who serve them
In-house digital, data and engineering leads at heritage houses, plus the consultants and agency partners who advise them. They need to translate AI capability into something a creative director will trust.
III. Author
Who's writing it
I'm Tamas Piros, a Google Developer Expert in Web Technologies with an MBA and 25+ years building software, training senior engineers and speaking at conferences around the world.
I keep building with AI, across LLMs, agents, MCP servers and on-device inference with Gemma. I've also spent enough time in rooms full of senior executives to know what a creative director will nod at and what will make them glaze over.
This book sits where that technical hands-on work meets the commercial and cultural reality of luxury. It's the book I couldn't find when I started looking.
Email me and I'll tell you when the book is out.
One email when it launches, and nothing else.