Executive AI Coaching
Strategic guidance for business leaders navigating AI adoption with confidence and clarity.
As Seen In
Who This Is For
C-Level Executives
CEOs, CMOs, and business leaders who need an advisor who speaks both technical and strategic languages.
Luxury Brand Leaders
Protecting brand prestige whilst embracing innovation. AI that enhances exclusivity, not diminishes it.
SME & Enterprise Executives
Leaders seeking unbiased AI guidance without vendor agendas or complexity theatre.
The Challenge You're Facing
Drowning in Vendor Pitches
Every solution sounds revolutionary. How do you separate real capability from sales theatre?
Board Pressure
Investors and board members asking about your AI strategy. You need answers that are informed, not reactive.
Luxury Brand Dilemma
How do you adopt AI without compromising the prestige and exclusivity that defines your brand?
Resource Constraints
You don't have Google's budget or Microsoft's team. You need enterprise results with realistic resources.
How Executive Coaching Works
Discovery & Clarity (Week 1)
Deep dive into your business context, identify high-impact opportunities, and separate hype from reality for your sector.
Clear AI opportunity map tailored to your business
Strategic Roadmap (Week 2-3)
Prioritise use cases by ROI and feasibility, define success metrics, and review technology landscape.
90-day action plan with clear priorities and metrics
Guided Implementation (Ongoing)
Regular strategic check-ins (bi-weekly or monthly), vendor evaluation support, board communication frameworks, and team capability assessment.
Confidence in decision-making and strategic direction
Measurement & Refinement
Track outcomes vs. expectations, adjust strategy based on learnings, and build internal AI literacy.
Sustainable competitive advantage
What Makes This Different
| Typical AI Consultant | Executive Coaching with Tamas |
|---|---|
| Sells AI solutions | Evaluates all options (including "do nothing") |
| Generic frameworks | Tailored to luxury/SME/enterprise context |
| Technical jargon | Business outcomes in plain language |
| Vendor partnerships | No conflicts of interest |
| Long engagements | Flexible, value-driven timelines |
AI That Enhances Prestige, Not Diminishes It
The luxury market is polarising. Your VIP clients remain loyal, but the aspirational middle is fragmenting—seeking alternatives or second-hand options.
The challenge: how do you extend the white-glove experience—traditionally reserved for your top clients—to a broader audience without diluting exclusivity?
AI provides the scalability to democratise personalised attention whilst keeping the human touch where it matters most.
I help luxury brands adopt AI strategically—preserving brand soul whilst reconnecting with aspirational customers.
Three Pillars of Luxury AI
- Clienteling & Personalisation Combat decision fatigue with conversational commerce and predictive recommendations that feel bespoke, not algorithmic
- Operations & Brand Protection Demand forecasting, inventory optimisation, digital passports for authenticity—efficiency gains that protect margins and heritage
- Creative Augmentation AI as a tool for designers—archive exploration, pattern generation, trend analysis—never replacing the creative vision
Heritage-First AI Adoption Model
A proprietary framework for luxury brands navigating AI adoption without compromising legacy.
Assess Heritage Impact
Map core brand values and identify areas where AI can enhance—not replace—craftsmanship and exclusivity.
- • Where does human craft define your brand DNA?
- • Which operational inefficiencies erode margin without adding value?
- • How can you extend VIP-level service to aspirational customers?
Prototype Discreetly
Start with low-risk pilots in personalisation or inventory management to build confidence internally.
- • Demand forecasting to reduce overproduction and stockouts
- • Conversational shopping assistants to combat decision fatigue
- • Predictive clienteling to increase average transaction value
Communicate as a Backstage Role
Position AI as a silent partner that protects legacy while improving client experience.
- • Consumers value AI output—until they know it's AI
- • The "aura" of luxury is tied to perceived human creativity
- • AI should empower your people, not replace them in the customer's eyes
Investment & Process
Complimentary
30-minute strategy call to understand your context and challenges
Half-Day / Full-Day
Strategic workshop to build your AI roadmap
Monthly Retainer
Continuous guidance and strategic support
Pricing based on scope and timeline. Engagements typically start with a discovery phase to understand your needs and design the right approach.
Book Free Discovery CallReady to Build Your AI Strategy?
Book a free 30-minute discovery call. No sales pitch—just honest conversation about where AI can help your business.
"I'll tell you if AI isn't the right solution. My job is clarity, not complexity."